We are all about brands. In fact we are proud to showcase some of the most powerful brands—Hyatt, Marriott, Hilton—in the hospitality industry as part of our portfolio. It only made sense then that our corporate brand should be up to the same standards.
Enlisting the aid of San Diego-based advertising agency Jamison Advertising Group, Moody National embarked on a comprehensive corporate makeover at the beginning of the year. The project includes redesign and messaging for all of the firm’s entities.
“We felt it was time for our image to match our strength as a company,” explained Chairman and CEO Brett Moody. “As we extend our reach into a number of sectors we believed that it was important to raise our profile and reflect both our offerings and our values.”
JAG team leader Corey Jamison said there was excitement from beginning to end on the project. “We took note of the fact that Moody has one of the most comprehensive brand structures in the industry and our goal was to match that up with a bigger, bolder presence. We are confident that both the design and the messaging will be received as among the best within their space.”